New EU requirements in product law
What matters nowWhether it's online commerce, smart products or AI, the EU is redrawing the regulatory guidelines. The following regulations bring important changes for manufacturers and retailers.
Current EU regulations
What does this mean for your company?
Companies that develop, distribute or import products now face the task of adapting their processes, contracts and documentation to the new regulations in a legally compliant manner. Otherwise, they risk:
- Fines imposed by market supervisory authorities
- Recalls
- Liability risks in the event of damage
- Loss of trust among business partners
Therefore, take advantage of the opportunity to seek legal advice on product law at an early stage in order to avoid risks and make your products future-proof.
Our advice on EU product law
Interface law x technology: for secure, digital and liability-proof productsTechnology continues to evolve – and product law is keeping pace. With the reform of the Product Liability Directive, the new Product Safety Regulation and the Machinery Regulation 2027, the requirements for manufacturers, developers and suppliers of technical systems are becoming significantly more stringent.
Our law firm specialises in the legal challenges of digitally controlled, networked and AI-supported products – from prototype to market approval.

Product Liability Law
The revised EU Product Liability Directive extends liability without fault to intangible products such as software and algorithms. We provide support in:
- • Legal risk analysis of digital functions and interfaces
- • Liability-proof contract drafting with suppliers and developers

Product Safety Law
The General Product Safety Regulation (GPSR) imposes security requirements on digital sales processes and software-based functions. We advise you on:
- • Legally compliant product safety strategies for physical and digital products
- • Recall and reporting obligations in the event of software problems
- • Transparency requirements in online commerce

Machinery Regulation
(EU 2023/1230)
The EU Machinery Regulation will bring about a reorganisation of technical safety requirements in 2027. Our services:
- • Analysis and evaluation of safety functions in smart machines
- • Support with classification as a high-risk product

CE marking & conformity assessment
CE marking requirements have long since extended to intelligent sensor technology and embedded technologies. We can assist you with:
- • Compiling and reviewing your technical documentation
- • Legal support with conformity assessment

Legal requirements for software and AI in products
AI in products will be subject to strict rules in future with regard to transparency, control and product safety. We can advise you on, for example:
- • Obligations under product safety and product liability law for AI systems
- • Documentation of automated decisions
For whom our advice is particularly relevant
Technology is developing rapidly – and so are legal requirementsOur firm advises companies that develop, market or import modern products – especially when software, data processing, artificial intelligence or automated control systems are involved. Early legal advice is crucial, particularly in the case of liability-intensive technologies.
Typical target groups
Individual legal advice on product law
Do you recognise your business in this description?
Then let us work together to examine how you can make your products legally secure and future-proof. Our law firm advises technology-driven companies on an equal footing – with legal depth and technical understanding.
Your expert

MärtinLawyer I Equity Partner